Below is an introduction to some current trends and practices in television and content viewing.

In the current digital age, smart phones have become one of the most commonplace devices that individuals are using to view videos and gain access to media. Nowadays, many social media networks are providing limitless feeds of short, chains of videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms allow users to see a sequence of selected videos and react immediately, making these videos much more appealing and addicting than conventional content. Short form videos are also being used regularly for news and instructional purposes, not just for entertainment. Subsequently, this trend is evolving the way individuals are proactively looking for and expecting to get info, in a quicker, shorter and more visible format.

With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the way in which individuals are getting their news reports is also changing. Individuals are significantly turning towards internet news sources, rather than watching television, to discover current worldly affairs. However, simultaneously, due to a consistent circulation of knowledge, individuals are coming to be overwhelmed by big amounts of content. In reaction to this, news companies are re-engaging viewers by making short form content that is more clear and much easier to navigate. These days it is common to find news channels that have mass followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for supplying individuals with trusted and authenticated news sources, in a form they can easily identify with.

In the last few years, with the rise of digital content, the way in which people consume content has evolved substantially. For many years, traditional television was the primary source of household entertainment for the majority of people. Nevertheless, after the advancement of streaming platforms, many viewers are turning away from arranged television, especially among younger people. Rather, global media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the shift in audience consumption habits. These services are popular website for enabling individuals to enjoy the shows and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming services as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing interests in the industry.